The PaperHorse Blog

How AI search actually works

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StrategyOctober 12, 2026

What makes a GEO tactic worth your investment?

Before investing in a GEO tactic, ask what problem it solves, what supports the recommendation, and how you will decide whether the work deserves more investment.

TechnicalAug 4, 2026

The evidence-backed AEO checklist: what to fix first

AEO tactics carry different levels of evidence. This prioritized checklist separates documented requirements, strong practices, plausible experiments, and disputed advice.

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TechnicalJul 28, 2026

Can ChatGPT, Claude, Gemini, and Perplexity crawl your website?

AI crawler access involves separate controls for search, training, and user-requested fetches. Learn how HTML, robots.txt, canonicals, sitemaps, and Bing affect retrieval.

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