The PaperHorse Blog
How AI search actually works
Can you pay ChatGPT to recommend your business?
ChatGPT sells ads. Does that mean you can buy a recommendation? Learn what paid placements, shopping results, and GEO services actually offer.
What makes a GEO tactic worth your investment?
Before investing in a GEO tactic, ask what problem it solves, what supports the recommendation, and how you will decide whether the work deserves more investment.
Your SEO is working. Why aren’t you showing up in more AI answers?
Your website ranks and AI sometimes recommends you. Learn how to find missed opportunities before changing your SEO strategy or spending more on content.
Why your AI visibility score changes month to month
AI answers can change even when your site does not. Learn how to separate ordinary engine volatility from a trend that deserves action.
AI visibility happens off your website: where to show up and why
AI answers frequently rely on reviews, comparisons, communities, videos, and earned editorial. Learn how to identify the sources that matter and build an ethical off-site plan.
The evidence-backed AEO checklist: what to fix first
AEO tactics carry different levels of evidence. This prioritized checklist separates documented requirements, strong practices, plausible experiments, and disputed advice.
Can ChatGPT, Claude, Gemini, and Perplexity crawl your website?
AI crawler access involves separate controls for search, training, and user-requested fetches. Learn how HTML, robots.txt, canonicals, sitemaps, and Bing affect retrieval.
How to measure whether AI recommends your business
A useful AI visibility report separates mentions, recommendations, citations, sentiment, competitive share, and referrals—and always shows the sample behind the score.
Why does ChatGPT recommend your competitors instead of your business?
A competitor can appear in an AI answer for several observable reasons. Use these four evidence-backed questions to find the most useful next step.
