What are AEO and GEO?

AEO is the practice of making your business easier for answer engines to find, understand, and include when people ask relevant questions. That work can include crawl access, clear website content, consistent business facts, and credible third-party sources.

An AI answer can mention your brand, recommend it, or cite one of your pages. Those are different outcomes. Improving one does not guarantee the others.

GEO is an overlapping term focused on how businesses and their content appear in responses generated by AI. Some people use AEO and GEO interchangeably. Others use GEO specifically for generative systems. There is no universally accepted boundary between the two terms.

SEO helps pages become discoverable in traditional search results. AEO and GEO focus on how a business is represented inside a generated answer. The work overlaps because AI services can retrieve information from search indexes and the public web.

Strong technical foundations and useful website content still matter. AI search also makes it important to watch which third-party sources are cited, which competitors appear, and how the answers differ by engine.

When someone asks AI to compare options or recommend a business, the answer can shape which brands they consider before visiting a website. Measuring those answers shows whether your brand appears, how it is described, and which competitors are being presented instead.

You give PaperHorse your website URL. We build a profile of your business, then ask ChatGPT, Google AI Overviews, Google AI Mode, Claude, Perplexity and Gemini the questions people use when looking for a business like yours.

PaperHorse measures the observed answers, shows which brands appear, and turns the findings into a prioritized action plan. Later measurements show how the results change over time.