What is AEO/GEO?

Answer Engine Optimization (AEO)

AEO is the practice of optimizing your content so that AI assistants — ChatGPT, Claude, Gemini, Perplexity — cite and recommend your business when someone asks a relevant question.

Where SEO targets Google's ranking algorithm, AEO targets the large language models that synthesize answers from across the web. The rules are different. The signals are different. The stakes are just as high.

Generative Engine Optimization (GEO)

GEO is a closely related term describing the same discipline from the perspective of how generative AI models produce their answers. It focuses on making your content the kind that generative models pull from when forming a response — rather than just indexing it.

Why it matters right now

Surveys consistently show that a growing share of buying research now starts with an AI query rather than a Google search. If AI doesn't know your business exists — or mentions a competitor every time — you're losing customers before they ever visit your site.

Am I Findable? measures exactly where you stand across the four major AI engines, and tells you what to do to improve.