The PaperHorse Blog

How AI search actually works

A pale concrete bridge supported by stone-set piers crosses a rocky coastline, with a thin blue line tracing the path ahead.

StrategyOctober 12, 2026

What makes a GEO tactic worth your investment?

Before investing in a GEO tactic, ask what problem it solves, what supports the recommendation, and how you will decide whether the work deserves more investment.

MeasurementSep 3, 2026

Why your AI visibility score changes month to month

AI answers can change even when your site does not. Learn how to separate ordinary engine volatility from a trend that deserves action.

Wind-shaped dunes crossed by a blue survey line and fixed marker, representing changing AI answers measured against a stable baseline

MeasurementJul 21, 2026

How to measure whether AI recommends your business

A useful AI visibility report separates mentions, recommendations, citations, sentiment, competitive share, and referrals—and always shows the sample behind the score.

An aerial landscape divided into measured bands, representing a clear baseline across changing AI answers